Financial Outlook

Video introduces the financial outlook of the industry, with subtitles.

The turnover of the Finnish Game Industry in 2020 was €2,4 Billion. This represents 9 % growth compared to the previous year and over 12 % growth in comparison to the previous study from 2018. It seems that so far COVID-19 has not negatively affected the financial side of the Finnish Game Industry. According to some statistics, the situation is the same globally, and the game industry has been resilient against the financial consequences of the pandemic.

The statistics show clearly that the Finnish Game Industry has been financially successful over the whole past decade. The growth spurt started in 2012 with the success of Rovio and Supercell, and the industry reached its peak turnover so far, €2,5 Billion, in 2016. After that there has been a modest decline in 2017 and 2018 which turned back into growth in 2019 and 2020. When it comes to financial performance, perhaps the most significant change over the last years has been the decrease of Supercell's weight in the Finnish Game Industry portfolio. In 2015, Supercell's share of the total turnover was almost 88 %. In 2018, the company's share was 65 % and in 2020 around 54 %. This is further proof that the Finnish Game Industry is not by any means a one hit wonder.

Supercell - Brawl Stars

The change in the structure of the industry can also be seen in the statistics. The number of studios making more than a €100 million turnover has increased from 2 in 2018 to 4 already in 2019. At the end of 2020, there were 46 studios with an annual turnover of more than €1 million. This is 12 more than in our previous study from 2018 (34). The number of studios making more than €10 million has remained the same as in 2018 (11). The median turnover of the 134 Finnish game studios participating in this survey was €360 000, which is substantially higher than in our previous studies (€135 000 in 2018 and €95 000 in 2016). Unlike in some statistics, investments or other similar transactions are not included here in the turnover figures. All these figures together are further proof that the "prosperous middle class" of Finnish game studios has grown more substantial in 2019–2020.

In 2019–2020 Finnish game studios received almost €100 million in investments. The Seriously / Playtika acquisition is excluded from this calculation. The price of that deal has not been disclosed, but it has been estimated to be over €250 million. The net profit of the industry was well over €500 million in 2020, which means that the game industry’s contribution to the national economy via taxation will be substantial also in 2020.

Turnover of the Finnish Game Industry 2004-2020